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Item 1 of 1
Item 1 of 1
Demarketing
SR 19 Per Month /24 months
This book is printed on demand and is non-refundable after purchase
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SR 320
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About this Product
This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.
