Why Its Hard To Be Good

It isnt easy to be good. In fact, its very, very difficult. Al Gini - at home both in philosophy and the corporate boardroom - speaks here in an engagingly direct voice about why we have so much trouble doing the right thing in life - at home, with family or strangers, and at work. Businesses struggle with ethical issues every day, and so do ordinary people. But a multinational corporation and a single thinking human being are bound together by the same dilemma: how to choose the right thing to do and then do it?

This warm and generous book is for anyone who wants to know how to use ethical thinking as way to live, work, and be with others.