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Item 1 of 1
Item 1 of 1
Routledge
Value in Marketing: Retrospective and Perspective Stance
SR 272
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SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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