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Item 1 of 1
Item 1 of 1
Gabler Verlag
User Generated Branding : Integrating User Generated Content into Brand Management
SR 518
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SR31Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
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