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Item 1 of 1
Item 1 of 1
Springer
Understanding Proactive Customer Orientation
SR 389
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SR23Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their companys proactive customer orientation.
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