Trust

Social Relations and Engagement : Understanding Customer Behaviour on the Web

Printed Book
SR 475
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Sold as: EACH
SR28Per Month/24 months
Author:Padua, D.
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:260 Pages
Format:Paperback

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About this Product

Explains how all institutions have to turn their relationship with stakeholders into a social one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative Value for Engagement Model.
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Specifications

SKU9781349351541
Manufacturer Number9781349351541
year published2012
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