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Item 1 of 1
Item 1 of 1
Routledge
Transcultural Marketing
SR 397
Inclusive of VAT
SR24Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR397
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About this Product
This unique book describes the most influential American subcultures currently shaping their members marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.
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