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Item 1 of 1
Item 1 of 1
Routledge
Trademarks
Brandsand Competitiveness
SR 285
Inclusive of VAT
SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
<em>Trade Marks, Brands and Competitiveness</em> brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
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