The significance of the CEOs internal communication programme

CEOs are becoming increasingly aware of their roles as business communicators, but still find it difficult to quantify the value of internal communication within organisations. Internal communication is so entwined with the process of organising and with organisational structure, environment, power and culture that many theorists of organisational communication argue that organisations would not exist without communication. Internal communication is the catalyst, if not the key, to organisational excellence and effectiveness (Grunig,1992:114). This book illustrates the link between the internal corporate communication programme of an organisations Chief Executive Officer and the commitment levels to the same organisation of middle management employees. Business communicators and corporate communications specialists, who are interested in increasing employee commitment levels to the organisations through effective CEO internal communication programmes, will find this book of value.