The New Venture Coach

A Battle-Tested Playbook for New Venture Success
By Lee Hicks

Are you ready to turn your business idea into a profitable, scalable venture-without the guesswork?

The New Venture Coach is your ultimate startup companion: a proven, step-by-step playbook built from over 30 years of entrepreneurial wisdom and more than 200 successful company launches. Whether youre launching your first startup or sharpening your next one, this book delivers everything you need to go from idea to impact-without wasting time, money, or momentum.

Inside, youll find actionable frameworks for:

• Defining a clear, compelling business idea
• Conducting market research that drives decisions
• Building your MVP and validating with real customers
• Raising capital with confidence
• Creating standout brand, marketing, and sales strategies
• Navigating legal, financial, and operational foundations
• Scaling with precision-and planning for your exit

Unlike vague business advice or one-size-fits-all theories, The New Venture Coach meets you where you are and walks with you, phase by phase, from ideation through evaluation. Its more than a book-its a mentor on the page.

If youre serious about building something that lasts, this is the blueprint successful founders wish they had on Day One.