The Multinational Enterprise : Theory and Applications
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SKU 9781349110285Publishing Ref 9781349110285
Author:Casson, Mark
Date of Publication: 1989
Book classification:Business & Management,English Books
No. of pages:272 Pages
Format:Paperback
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About this Product
These papers provide an integrated treatment of the theory with its applications for industrial sectors, regions and international business policy. The theory is applied to smaller firms, to co-operative agreements between firms and to exports in the strategy of large multinational firms.