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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
The Marking Enterprise : Business Success and Societal Embedding
SR 324
Inclusive of VAT
SR19Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR324
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About this Product
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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