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Item 1 of 1
Item 1 of 1
Routledge
The Influence of Values on Consumer Behaviour: The value compass
SR 320
Inclusive of VAT
SR19Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR320
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About this Product
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
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