The Conversation Company

Printed Book
SR 169
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Sold as: EACH
Author:Van Belleghem, Steven
Date of Publication: 2012
Book classification:Business & Management,English Books,
No. of pages:288 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the companys culture and business objectives. People now expect any brand to have a human face and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

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Specifications

SKU9780749464738
Manufacturer Number9780749464738
year published2012
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