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Item 1 of 1
Item 1 of 1
Routledge
The Active Consumer: Novelty and Surprise in Consumer Choice
SR 298
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SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.
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