Tested advertising methods

Printed Book
Sold as: EACH
Author: Caples, John
Date of Publication: 2024
Book classification: Business & Management, English Books
No. of pages: 306 Pages
Format: Paperback

This book is printed on demand and is non-refundable after purchase

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    About this Product


    A legend in advertising for more than 60 years, John Capless classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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