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Item 1 of 1
Item 1 of 1
Routledge
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
SR 298
Inclusive of VAT
SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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