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Item 1 of 1
Item 1 of 1
Routledge
Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage
SR 251
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SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
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