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Item 1 of 1
Item 1 of 1
Springer
Strategic International Marketing
SR 600
Inclusive of VAT
SR36Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book deals with the concepts behind strategic international marketing and its implementation. On the basis of the dynamics of the world economy the perspectives and possibilities as well as the instruments of strategic international marketing and the concepts of strategic global marketing are presented.
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