Strategic Brand Management in Higher Education

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SR 272
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Author:Nguyen, Bang
Date of Publication: 2021
Book classification:Business & Management,English Books
No. of pages:294 Pages
Format:Paperback

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About this Product

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions

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Specifications

SKU9781032178363
Manufacturer Number9781032178363
year published2021
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