Storytelling and Market Research: A Practical User Guide

Printed Book
SR 225
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Author:John, C. Frederic
Date of Publication: 2021
Book classification:Business & Management,English Books
No. of pages:200 Pages
Format:Paperback

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About this Product

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Specifications

SKU9781032064857
Manufacturer Number9781032064857
year published2021
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