Statistics for Marketing and Consumer Research

Printed Book
SR 1,057
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SR64Per Month/24 months
Author:Mazzocchi, Mario
Date of Publication: 2008
Book classification:Business & Management,English Books
No. of pages:434 Pages
Format:Paperback

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About this Product

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

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Specifications

SKU9781412911221
Manufacturer Number9781412911221
year published2008
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