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Item 1 of 1
Item 1 of 1
Routledge
Stadia Naming Rights in Sport
SR 134
Inclusive of VAT
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR134
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About this Product
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
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