Shopping Centre Marketing: Value Creation and Customer Engagement

Printed Book
SR 281
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SR17Per Month/24 months
Author:Krowicki, Piotr
Date of Publication: 2025
Book classification:Business & Management,English Books,
No. of pages:234 Pages
Format:Paperback

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About this Product

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

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Specifications

SKU9781032690537
Manufacturer Number9781032690537
year published2025
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