SERVICES MARKETING

Printed Book
SR 130
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Sold as: EACH
Author:KHER, S
Date of Publication: 2014
Book classification:Education,English Books
No. of pages:242 Pages
Format:Paperback

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About this Product

1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies
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Specifications

SKU9789351642589
Manufacturer Number9789351642589
year published2014
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