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Educational Guides SERVICES MARKETING
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  • SERVICES MARKETING
Item 1 of 1
  • SERVICES MARKETING
Item 1 of 1
Item 1 of 1

SERVICES MARKETING

Printed Book
Sold as: EACH
Author: KHER, S
Date of Publication: 2014
Book classification: Education, English Books
No. of pages: 242 Pages
Format: Paperback

This book is printed on demand and is non-refundable after purchase

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    About this Product

    1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies
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