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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Service is Front Stage : Positioning Services for Value Advantage
SR 302
Inclusive of VAT
SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR302
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About this Product
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
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