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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Sensory Marketing
SR 281
Inclusive of VAT
SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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Printed Book
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SR281
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About this Product
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals five senses at a deeper level than traditional marketing theories do.
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