Sales Force Design For Strategic Advantage

Printed Book
SR 302
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SR18Per Month/24 months
Author:Zoltners, A.
Date of Publication: 2004
Book classification:Business & Management,English Books
No. of pages:404 Pages
Format:Paperback

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About this Product

This book focuses upon the role of the sales force in todays changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
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Specifications

SKU9781349508495
Manufacturer Number9781349508495
year published2004
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