Revenue Management : A Practical Pricing Perspective

Printed Book
SR 647
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SR39Per Month/24 months
Author:Yeoman, I.
Date of Publication: 2010
Book classification:Business & Management,English Books
No. of pages:296 Pages
Format:Paperback

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About this Product

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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Specifications

SKU9781349317134
Manufacturer Number9781349317134
year published2010
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