Revenue Management : A Practical Pricing Perspective
Printed Book
SR 647
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Sold as: EACH
SR39Per Month/24 months
SKU 9781349317134Publishing Ref 9781349317134
Author:Yeoman, I.
Date of Publication: 2010
Book classification:Business & Management,English Books
No. of pages:296 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.