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Item 1 of 1
Item 1 of 1
Routledge
Rethinking Strategy for Creative Industries: Innovation and Interaction
SR 272
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SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries.
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