Research to Revenue: A Practical Guide to University Start-Ups

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Author:Rose, Don
Date of Publication: 2023
Book classification:Education,English Books,
No. of pages:354 Pages
Format:Paperback

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About this Product

University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products -- a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. <i>Research to Revenue</i> presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common -- and avoidable -- mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, <i>Research to Revenue</i> ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.
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SKU9781469676777
Manufacturer Number9781469676777
year published2023
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