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  1. Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Printed Book
SR 302
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SR18Per Month/24 months
Author:Hackett, Paul
Date of Publication: 2018
Book classification:Psychology,English Books,Politics & Social Sciences
No. of pages:440 Pages
Format:Paperback

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About this Product

This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.

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Specifications

SKU9781138182721
Manufacturer Number9781138182721
year published2018
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