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Item 1 of 1
Item 1 of 1
Routledge
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
SR 289
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SR17Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
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