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Item 1 of 1
Item 1 of 1
Routledge
Qualitative Marketing Research: Understanding Consumer Behaviour
SR 264
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SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
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