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Item 1 of 1
Item 1 of 1
Routledge
Psychological Processes and Advertising Effects: Theory
Researchand Applications
SR 216
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SR13Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
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