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Item 1 of 1
Item 1 of 1
Routledge India
Project Marketing: A Practical Approach
SR 251
Inclusive of VAT
SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
This book is a comprehensive and practical guide to project marketing--a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
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