Year of Arabic Calligraphy Initiative



Jarir supported the initiative of the Year of Arabic Calligraphy, which is one of the initiatives of the Ministry of Culture. This initiative takes a huge interest in Arabic calligraphy as it includes several programs, one of which is the “Alkattat” platform, which enables anyone who has the desire to learn the art of Arabic calligraphy for free under the instructions from the most skilled calligraphers. Jarir’s way of support was to provide ready-to-order kits that included calligraphy tools (Al-Raq’ah and Diwani scripts – Naskh script – Thuluth script). In addition to this effort, Jarir raised awareness about the initiative through an advertising campaign through Jarir Bookstore Media channels to reach the largest number of audience and to facilitate training of Arabic calligraphy skill.