Proactive Companies : How to Anticipate Market Changes

Printed Book
SR 216
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Author:Araújo, L.
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:258 Pages
Format:Paperback

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About this Product

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a companys performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
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SKU9781349330904
Manufacturer Number9781349330904
year published2012
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