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Item 1 of 1
Item 1 of 1
LAP Lambert Academic Publishing
Pharmaceutical Marketing Mix Strategies
SR 275
Inclusive of VAT
SR16Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
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