Persuasive Message Design

Printed Book
SR 289
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SR17Per Month/24 months
Author:Harrington, Nancy Grant
Date of Publication: 2026
Book classification:Learning Languages,
No. of pages:324 Pages
Format:Paperback

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About this Product

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

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Specifications

SKU9781032588278
Manufacturer Number9781032588278
year published2026
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