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Item 1 of 1
Item 1 of 1
Routledge
Persuasion in Advertising
SR 333
Inclusive of VAT
SR20Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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SR333
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About this Product
A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.
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