Organizational Perception Management

Printed Book
SR 298
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SR18Per Month/24 months
Author:Elsbach, Kimberly D.
Date of Publication: 2006
Book classification:Business & Management,English Books
No. of pages:210 Pages
Format:Paperback

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About this Product

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation
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Specifications

SKU9780805847963
Manufacturer Number9780805847963
year published2006
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