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Item 1 of 1
Item 1 of 1
Gabler Verlag
Organising User Communities for Innovation Management
SR 367
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SR22Per Month/24 months
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About this Product
Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.
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