New Product Forecasting: An Applied Approach

Printed Book
SR 397
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Author:Kahn, Kenneth B.
Date of Publication: 2006
Book classification:Business & Management,English Books
No. of pages:178 Pages
Format:Paperback

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About this Product

Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
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Specifications

SKU9780765616104
Manufacturer Number9780765616104
year published2006
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