New Insights into Prognostic Data Analytics in Corporate Communication

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Author:Rath, Pragyan
Date of Publication: 2019
Book classification:Business & Management,English Books,
No. of pages:186 Pages
Format:Paperback

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About this Product

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.

The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a birds-eye view in the Review Speak section of every chapter of this book.

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Specifications

SKU9781947441101
Manufacturer Number9781947441101
year published2019
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