Nation Branding in Europe

Printed Book
SR 134
Inclusive of VAT
Sold as: EACH
Author:Freire, João
Date of Publication: 2023
Book classification:Business & Management,English Books,English Books,
No. of pages:124 Pages
Format:Paperback

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About this Product

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.

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Specifications

SKU9780367540142
Manufacturer Number9780367540142
year published2023
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