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  1. Multi-Channel Strategies for Retail Financial Services : A Management-Framework for Designing and Implementing Multi-Channel Strategies
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Multi-Channel Strategies for Retail Financial Services : A Management-Framework for Designing and Implementing Multi-Channel Strategies

Printed Book
SR 475
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SR28Per Month/24 months
Author:Dahmen, Patrick
Date of Publication: 2004
Book classification:Business & Management,English Books
No. of pages:236 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
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Specifications

SKU9783824481910
Manufacturer Number9783824481910
year published2004
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