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Item 1 of 1
Item 1 of 1
Palgrave Macmillan
Media
Organizations and Identity
SR 475
Inclusive of VAT
SR28Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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