Strategy Maps - Converting Intangible Assets into Tangible Outcomes

Strategy Maps, Converting Intangible Assets into Tangible Outcomes--------------------------------------------------Strategy Maps takes readers to the next level of precision in strategyimplementation. Strategy Maps introduces a new tool that has evolvedfrom Robert Kaplan and David Norton's ongoing research with hundredsof Balanced Scorecard adopters across the globe, and its premise issimple: if you can visually map your strategy, the people within yourorganization will better understand it and therefore be better ableto execute it effectively. It offers a visual cause-and-effect explanationof what's working and what doesn't in a way that everyone in the companycan understand. It helps get the entire organization involved in strategy.--------------------------------------------------Author Biography: Robert S. Kaplan is the Marvin Bower Professor ofLeadership Development at Harvard Business School. David P. Nortonserves as a Director with the Balanced Scorecard Collaborative.