Marketing the Museum

Printed Book
SR 281
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SR17Per Month/24 months
Author:Mclean, Fiona
Date of Publication: 1996
Book classification:Business & Management,English Books
No. of pages:268 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

The ideal guide to the ways in which museums can achieve a marketing orientation. It is essential reading for museum professionals, students and anyone in the heritage industry around the world.
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Specifications

SKU9780415152938
Manufacturer Number9780415152938
year published1996
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